What is a market segment?
What is a market segment?
A market segment is a group of customers within a market who share characteristics and want similar things from the same type of product. A market is rarely one single group because customers can want different prices, features, locations or experiences.
Step-by-step lessons on Edexcel GCSE Business 1.2.3a Identifying market segments. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.