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What makes a group of customers a market segment?
A
A market segment is a group of customers sharing characteristics and wanting similar things from a product.
B
A market segment is a group of products sharing characteristics and being sold at similar prices within a market.
C
A market segment is a group of businesses selling similar products and competing for the same customers.
D
A market segment is a group of customers buying different products and having no characteristics or needs in common.
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1.2.3a Identifying market segments Flashcards
20 flashcards on Edexcel GCSE Business 1.2.3a Identifying market segments: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.