Two routes to a new business idea
Two routes to a new business idea
New business ideas usually come about in one of two ways: an entrepreneur creates an original idea, or adapts a product, service or business model that already exists. An original idea has not been offered before, so the business may be first into the market.
Step-by-step lessons on Edexcel GCSE Business 1.1.1c How new business ideas come about. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.