From survival to growth
From survival to growth
A new business usually begins with a survival objective. It aims to cover its costs, maintain enough cash to pay suppliers and continue trading until sales become regular.
Step-by-step lessons on Edexcel GCSE Business 2.1.2b How aims and objectives change. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.