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What is the first objective of a new business, and what does it require?

A

Profit: raising prices, maximising margins and rewarding owners before custom becomes regular.

B

Survival: covering costs, maintaining cash to pay suppliers and continuing until custom becomes regular.

C

Growth: opening new outlets, increasing market share and expanding before custom becomes regular.

D

Market share: undercutting rivals, increasing promotion and dominating before custom becomes regular.

Card 1 of 23

2.1.2b How aims and objectives change Flashcards

  1. GCSE
  2. /Business
  3. /2.1.2b How aims and objectives change

23 flashcards on Edexcel GCSE Business 2.1.2b How aims and objectives change: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.

Flashcards