What is franchising?
What is franchising?
A franchise is an arrangement in which one business sells another the right to trade under its brand name and copy its business model. The business that owns the brand is the franchisor; the person who buys the right and runs the outlet is the franchisee.
Step-by-step lessons on Edexcel GCSE Business 1.4.1c Franchising. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.