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Big picture: aims and objectives

Big picture: aims and objectives

Flowchart showing a broad business aim feeding into specific objectives, then splitting into financial and non-financial objectives, with context factors that make objectives differ

A business aim is a broad, long-term goal, such as becoming a successful local cafe. A business objective is a specific target, such as serving 150 customers per day by the end of year 1.

Business aims and objectives Lesson

  1. GCSE
  2. /Business
  3. /Business aims and objectives

Step-by-step lessons covering Edexcel GCSE Business Business aims and objectives for GCSE Business. Each lesson works through exam-style questions in Paper 1 and Paper 2 format. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons