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What Is a Balanced Marketing Mix?

What Is a Balanced Marketing Mix?

The marketing mix is the combination of product, price, promotion and place used to satisfy customers and achieve business objectives. A balanced mix means the four elements support one another rather than sending conflicting messages.

1.4.3b Balancing the marketing mix Lesson

  1. GCSE
  2. /Business
  3. /1.4.3b Balancing the marketing mix

Step-by-step lessons on Edexcel GCSE Business 1.4.3b Balancing the marketing mix. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons