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Card 1 of 21

Why is raising price not a single marketing decision?

A

Only the product must improve because customers ignore promotion and place.

B

Product, promotion and place must justify the higher price or sales may fall.

C

Only promotion must change because advertising determines the price customers accept.

D

Only place must change because premium products must always use exclusive shops.

Card 1 of 21

1.4.3b Balancing the marketing mix Flashcards

  1. GCSE
  2. /Business
  3. /1.4.3b Balancing the marketing mix

21 flashcards on Edexcel GCSE Business 1.4.3b Balancing the marketing mix: the key terms, formulae and case studies you need to recall for Paper 1 and Paper 2.

Flashcards