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5.2.1 Types of segmentation
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What is market segmentation?

What is market segmentation?

Market segmentation is dividing a market into groups of customers who share similar characteristics and want similar things. Each group is called a market segment.

5.2.1 Types of segmentation Lesson

  1. GCSE
  2. /Business
  3. /5.2.1 Types of segmentation

Step-by-step lessons on AQA GCSE Business 5.2.1 Types of segmentation. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

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