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Aims and objectives

Aims and objectives

An aim feeding into specific objectives, with survival, growth and scaling shown as possible business stages

An aim is the broad, long-term goal a business is working towards. It describes a destination, such as Warburtons wanting to remain the UK's leading bakery brand.

1.3 Setting business aims and objectives Lesson

  1. GCSE
  2. /Business
  3. /1.3 Setting business aims and objectives

Step-by-step lessons on AQA GCSE Business 1.3 Setting business aims and objectives, covering 1.3.1 What are business aims and objectives, 1.3.1b Main aims and objectives of businesses, 1.3.2 Role of objectives in running a business, 1.3.3 Why objectives differ and change, and 1.3.4 Using objectives to judge success. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons