x

Aim, objective, and direction

Aim, objective, and direction

Flowchart showing a business aim leading to SMART objectives, functional area targets, decisions, review, and success

A business aim is a broad long-term direction, such as survival, growth, or increasing shareholder value. A business objective is a specific target that helps the business achieve that aim.

Setting business aims and objectives Lesson

  1. GCSE
  2. /Business
  3. /Setting business aims and objectives

Step-by-step lessons covering AQA GCSE Business Setting business aims and objectives for GCSE Business. Each lesson works through exam-style questions in Paper 1 and Paper 2 format. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons