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5.2 Segmentation
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What segmentation means

What segmentation means

Flowchart showing a broad market split by age, gender, location and income, leading to a target student segment and marketing mix choices

Businesses rarely sell to everyone in exactly the same way. A market is all the buyers and sellers for a product or service, while a target market is the specific group a business aims at.

5.2 Segmentation Lesson

  1. GCSE
  2. /Business
  3. /5.2 Segmentation

Step-by-step lessons on AQA GCSE Business 5.2 Segmentation, covering 5.2.1 Types of segmentation. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.