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What Is Market Segmentation?

What Is Market Segmentation?

Market segmentation is dividing a market into groups of customers who share similar characteristics and want similar things. A market segment is one of these customer groups, such as households on high incomes or men aged over 60.

5.2 Segmentation Lesson

  1. GCSE
  2. /Business
  3. /5.2 Segmentation

Step-by-step lessons on AQA GCSE Business 5.2 Segmentation, covering 5.2.1 Types of segmentation. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

Lessons