Promotion Beyond Advertising
Promotion Beyond Advertising
Advertising is a promotional method where a business buys space or time to communicate with customers. Other promotional methods include sales promotion, public relations, sponsorship and social media.
Step-by-step lessons on AQA GCSE Business 5.4.6b Sales promotion, PR, sponsorship and social media. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.