What is promotion?
What is promotion?
Promotion is the part of the marketing mix that covers every way a business communicates with customers about a product. It includes more than discounts and is not another word for advertising.
Step-by-step lessons on AQA GCSE Business 5.4.7b Reasons for promotion. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.