Two types of customer information
Two types of customer information
Quantitative research collects information as numbers and quantities. The results can be counted, compared, and presented as percentages, tables, or charts.
Step-by-step lessons on AQA GCSE Business 5.3.2b Qualitative and quantitative research. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.