What is a business plan?
What is a business plan?

A business plan is a written document that sets out the business idea, what the owner wants the business to achieve, and how it will be run and financed. It brings together information about the target market, marketing mix, people, premises and financial forecasts.
Step-by-step lessons on AQA GCSE Business 1.6.1 Purpose of business planning. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.