What is product differentiation?
What is product differentiation?
Product differentiation means making a product stand out from rival products, so customers choose it for a reason other than a low price. Differences may involve design, quality, features, service, production methods or brand image.
Step-by-step lessons on AQA GCSE Business 5.4.3b Product differentiation. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.