Primary and secondary research
Primary and secondary research
Primary research is new, first-hand information collected by a business, or an agency working for it, to answer a specific question. It is also called field research.
Step-by-step lessons on AQA GCSE Business 5.3.2 Primary and secondary research methods. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.