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5.4.1 Pricing methods
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The role of price

The role of price

Five pricing methods: price skimming, price penetration, competitive pricing, loss leader and cost-plus pricing

Price is the only element of the marketing mix that directly brings money into a business. Product, promotion and place usually create costs, while price determines the revenue earned from each sale.

5.4.1 Pricing methods Lesson

  1. GCSE
  2. /Business
  3. /5.4.1 Pricing methods

Step-by-step lessons on AQA GCSE Business 5.4.1 Pricing methods. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

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