What Is Place?
What Is Place?
Place is the part of the marketing mix concerned with how and where customers obtain a product. A channel of distribution is the route a product takes from the producer to the customer.
Step-by-step lessons on AQA GCSE Business 5.4.8 Place: channels of distribution. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.