What are business objectives?
What are business objectives?
A business objective is a target that guides its decisions and helps it measure success. Common business objectives include survival, profit maximisation, growth, increasing market share, customer satisfaction, social and environmental responsibility, and increasing shareholder value.
Step-by-step lessons on AQA GCSE Business 1.3.1b Main aims and objectives of businesses. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.