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5.4.10 Integrated nature of the marketing mix
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The four Ps as one decision

The four Ps as one decision

Four connected parts of the marketing mix: Product, Price, Promotion and Place, all supporting a target market

The marketing mix is the set of four decisions a business makes about product, price, promotion and place to meet the needs of its target market. The mix is integrated when all four Ps support the same positioning and give customers one clear message.

5.4.10 Integrated nature of the marketing mix Lesson

  1. GCSE
  2. /Business
  3. /5.4.10 Integrated nature of the marketing mix

Step-by-step lessons on AQA GCSE Business 5.4.10 Integrated nature of the marketing mix. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.

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