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5.1 Identifying and understanding customers
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Marketing starts with the customer

Marketing starts with the customer

Marketing is the process of identifying, anticipating and satisfying customer needs in a way that helps the business achieve its objectives. A customer is the person or organisation that buys the product or service.

5.1 Identifying and understanding customers Lesson

  1. GCSE
  2. /Business
  3. /5.1 Identifying and understanding customers

Step-by-step lessons on AQA GCSE Business 5.1 Identifying and understanding customers, covering 5.1.1 Identifying and satisfying customer needs. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.