The pricing decision
The pricing decision
A business must choose a price that lies between a floor and a ceiling. The floor is set by the cost of producing each unit, while the ceiling is set by what customers are willing to pay.
Step-by-step lessons on AQA GCSE Business 5.4.2 Factors influencing pricing decisions. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.