Why businesses develop new products
Why businesses develop new products
Businesses develop new products to meet changing customer needs, increase sales and revenue, spread risk across a wider product range and stay competitive. A successful product can also strengthen the brand and allow the business to charge a higher price.
Step-by-step lessons on AQA GCSE Business 5.4.3 Developing new products. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.