Customer satisfaction
Customer satisfaction
Customer satisfaction is the feeling that the product and the way it was sold matched or beat what the customer expected. Satisfaction depends on the whole experience, so a good meal served rudely may still leave the customer unhappy.
Step-by-step lessons on AQA GCSE Business 3.4.2 Benefits and dangers of customer service. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.