What is advertising?
What is advertising?
Advertising is communication about a product that a business pays to place in a chosen medium. Its purpose is to tell customers that the product exists and persuade them to buy it.
Step-by-step lessons on AQA GCSE Business 5.4.6 Advertising methods. Each one builds up to exam-style questions. Start by mastering business terminology and the functional areas (marketing, finance, operations, HR) before moving on to the extended, evaluation-heavy questions that carry the most marks.