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Why children may be especially influenced

Why children may be especially influenced

Flowchart showing how a television advert aimed at children can influence attention, memory, product desire, social learning, gender schemas, pester power, consumer behaviour, and how media literacy, parental mediation and regulation can reduce the impact

Television adverts are built to attract attention and shape wants, not just to inform. Younger children may notice colour, music, humour, repetition and characters before they recognise that the message is trying to persuade them.

Impact of advertising on children (Social) Lesson

  1. AS Level
  2. /Psychology
  3. /Impact of advertising on children (Social)

Step-by-step lessons covering OCR AS Level Psychology Impact of advertising on children (Social) for AS Level Psychology. Each lesson works through exam-style questions.

Lessons