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Research methods and techniques

Research methods and techniques

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Question 215

Research Study: Environmental Consciousness and Eco-friendly Habits

Adopting green habits and caring for the environment are widely viewed as highly positive traits, but researchers want to understand the actual self-reported daily habits of individuals regarding eco-friendly practices. A researcher used a self-report questionnaire to ask participants about their green behaviors. Some of the data collected is presented in the tables below.

Table 1: Answers to 'Do you feel guilty when you do not recycle a recyclable item?'

ResponseNumber of participants
Yes162
No38

Table 2: Answers to 'Do you actively choose to walk or cycle instead of drive for journeys under 2 miles?' split by age group

Age Group'Yes''No'
Under 30s6416
30s and Over7545

Table 3: Preferential environmental initiative selected by participants as the most critical for government funding

Initiative CategoryNumber of people
Wildlife Conservation15
Renewable Energy Investment68
Reducing Single-Use Plastic42
Public Transport Subsidies25
Promoting Plant-Based Diets12
Carbon Offsetting schemes38

Using your knowledge of research methods, suggest two ways that social desirability may have influenced the data collected in this study.

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Markscheme

Research methods and techniques Questions

  1. A Level
  2. /Psychology
  3. /Research methods and techniques

644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.

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