A retail analyst conducted an observational study to investigate how customers interact with a newly installed smart self-checkout kiosk. To do this, they obtained permission to monitor customer behaviors via security footage during peak Saturday shopping hours. The results of the observation are shown in the table below.
| Scans loyalty card | Asks for assistance | Looks at screen prompt | Adjusts receipt paper | Uses mobile payment | Total |
|---|---|---|---|---|---|
| 112 | 24 | 88 | 16 | 60 | 300 |
This study is an example of a structured observation. What is a structured observation?
644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.