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Research methods and techniques

Research methods and techniques

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Question 301

A psychologist is investigating public perceptions of a new artificial intelligence-driven mental health application. To measure attitudes, participants are asked to rate the application on a series of seven-point scales, each bounded by opposite adjective pairs such as 'Empathetic' vs 'Cold', and 'Helpful' vs 'Useless'.

Which type of closed question rating scale is being used in this research?

A

Likert scale

B

Semantic differential scale

C

Guttman scale

D

Thurstone scale

Markscheme

Research methods and techniques Questions

  1. A Level
  2. /Psychology
  3. /Research methods and techniques

644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.

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