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Research methods and techniques

Research methods and techniques

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Question 19

Retail Study Scenario

Psychologists want to investigate how the tempo of background music affects shopping behaviour in a local bookstore. They design an experiment where they play either fast-tempo music or slow-tempo music on different days and measure how long shoppers spend browsing. The researchers also decide to collect qualitative data by conducting brief semi-structured interviews with some of the shoppers as they exit the store.

Evaluate the use of qualitative data in this study.

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Markscheme

Research methods and techniques Questions

  1. A Level
  2. /Psychology
  3. /Research methods and techniques

644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.

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