A research team is investigating how mental health is represented in prime-time television dramas. They decide to conduct a content analysis rather than a thematic analysis. Which of the following procedures describes how they would execute this content analysis?
Read transcripts of the dramas to identify recurrent, implicit conceptual patterns of meaning, and group these into qualitative, descriptive categories.
Watch a sample of the dramas, develop a coding manual with predefined categories, and count the frequencies of occurrences within these categories.
Conduct unstructured interviews with viewers of the dramas, transcribe the recordings, and use a computer program to count the total word length of each interview.
Ask a panel of clinical psychologists to rate the realism of each drama on a scale of 111 to 101010, then calculate the median rating for each show.
644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.