A psychologist is designing a questionnaire to assess public attitudes toward autonomous vehicles. Participants are asked to rate their feelings toward the concept of 'self-driving cars' by placing a mark on a series of 7-point scales, where each scale is bounded by a pair of opposite adjectives (e.g., 'Reliable' vs 'Unreliable', 'Safe' vs 'Dangerous').
Which of the following research tools is the psychologist using?
Likert scale
Dichotomous scale
Semantic differential scale
Visual analogue scale
644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.