Researchers want to investigate customer-service interactions and conflict resolution in a busy flagship electronics store during a weekend sale. An observational study is conducted near the customer service desk. Behaviours of interest (such as a customer gesturing aggressively, an employee smiling, or the handing over of a refund receipt) are observed. To manage the observation, the researchers use event sampling, recording every occurrence of these specific key behaviours during a 3-hour peak-traffic period (from 1:00 pm to 4:00 pm).
Describe one strength of using event sampling in this study.
644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.