Eco-anxiety—the chronic fear of environmental doom—is becoming increasingly prevalent, particularly among young adults. Yet, we know relatively little about how this psychological distress translates into actual consumer habits. Does a high level of eco-anxiety motivate individuals to actively purchase sustainable products, or does it lead to feelings of helplessness and avoidance? Perhaps external factors, such as household income or product availability, play a more significant role in determining consumer choices. Do sustainable purchasing patterns differ between students and young working professionals? There is clearly a need for deeper investigation. To explore these dynamics further, researchers want to use the self-report method to investigate the relationship between eco-anxiety and sustainable purchasing decisions.
Explain how you would use the self-report method to investigate eco-anxiety and sustainable purchasing decisions. Justify your decisions as part of your explanation.
You must refer to:
You should use your own experience of carrying out a self-report to inform your response.
644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.