Virtual reality (VR) retail environments allow brands to test store layouts and sensory cues before physical construction. Researchers want to investigate the effect of 'warm' compared to 'cool' virtual lighting on participants' willingness to purchase luxury goods. Participants will navigate a simulated designer boutique showcasing either warm or cool lighting, and then complete a questionnaire containing closed questions about their purchase intentions.
Outline one strength of using closed questions in this study.
644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.