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Research methods and techniques

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Question 11

An environmental psychologist wants to investigate the usability of new contactless ticketing kiosks at a major urban railway station. They decide to use a naturalistic observation method. The researcher stands unobtrusively near the concourse during the morning rush hour (07:30 to 09:30) and records how many times passengers experience 'interaction friction' (such as hesitating for more than 5 seconds, tapping the screen repeatedly, or gesturing to station staff for help).

Describe one strength of using the observation method in this study.

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Research methods and techniques Questions

  1. A Level
  2. /Psychology
  3. /Research methods and techniques