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Research methods and techniques

Research methods and techniques

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Question 85

Financial Risk Framing Study

In a study investigating the impact of cognitive framing on financial risk tolerance, seventy participants were recruited and randomly allocated to one of two experimental groups.

  • Group A (Gain Frame): Participants read a description of a new investment fund where the outcome was framed in terms of success (e.g., 'has an 85%85\%85% probability of preserving or growing capital over five years') before deciding what percentage of a hypothetical £10,000\pounds 10,000£10,000 they would invest in the fund.
  • Group B (Loss Frame): The procedure was identical, but participants read a description of the same investment fund where the outcome was framed in terms of failure (e.g., 'has a 15%15\%15% probability of losing capital over five years') before deciding what percentage of the £10,000\pounds 10,000£10,000 they would invest.

Discuss why an independent groups design was appropriate for this study, rather than a repeated measures design.

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Markscheme

Research methods and techniques Questions

  1. A Level
  2. /Psychology
  3. /Research methods and techniques

644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.

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