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Research methods and techniques

Research methods and techniques

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Question 63

Financial Decision-Making Study

In a study investigating the impact of risk framing on investment decisions, ninety participants were recruited and randomly allocated to one of two groups.

  • Condition 1: Participants read a business proposal for a new technology venture where the financial outlook was framed positively, highlighting a "75% probability of commercial success and market expansion", before deciding what proportion of a £10,000 hypothetical fund to invest.
  • Condition 2: The procedure was identical, but participants read the same business proposal where the financial outlook was framed negatively, highlighting a "25% probability of commercial failure and market exit", before deciding what proportion of the £10,000 hypothetical fund to invest.

Explain why an independent groups design was appropriate for this study.

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Markscheme

Research methods and techniques Questions

  1. A Level
  2. /Psychology
  3. /Research methods and techniques

644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.

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