A sociologist is designing a survey to measure the strength of public prejudice towards an out-group. They construct a series of statements ordered by social distance and intensity (e.g., from 'I would accept members of this group as visitors to my country' to 'I would accept a member of this group as a close family member by marriage'). In this design, a respondent who agrees with a more extreme statement is expected to also agree with all less extreme statements preceding it.
Which type of scale is the sociologist using?
Likert scale
Guttman scale
Semantic differential scale
Thurstone scale
644 exam-style questions on OCR A Level Psychology Research methods and techniques. Each one has a worked solution and a mark scheme showing where the marks go.