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Recycling and other conservation behaviours (Cognitive)

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Question 1

A university is seeking to improve recycling accuracy and reduce bin contamination in its student residential halls. The following two behavioral modification proposals have been suggested:

  • Proposal A (Social Norms & Cognitive Feedback): Sending weekly automated recycling "report cards" to flat clusters that compare their flat's contamination rates with the average of the top 10% most accurate flats in their building, using green smiley or red frowny face icons.
  • Proposal B (Self-Awareness & Choice Architecture): Redesigning communal bin rooms to use transparent sorting bins with shape-coded lid apertures (e.g., round slots for tins, flat slots for paper) and mounting large mirrors directly above the bins.

Evaluate these suggestions as psychological methods of promoting pro-environmental behavior.

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Recycling and other conservation behaviours (Cognitive) Questions

  1. A Level
  2. /Psychology
  3. /Recycling and other conservation behaviours (Cognitive)