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Practical applications

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Question 9

A health psychologist is designing an intervention program to increase blood donation rates among university students. She proposes two main strategies:

  1. Incentivization: Providing a £5 campus coffee voucher to anyone who registers and attends a donation session.
  2. Message Framing: Sending email invitations that use gain-framed messages (e.g., 'Your single donation can save up to three lives') rather than loss-framed messages (e.g., 'If you do not donate, lives may be lost').

Evaluate these proposed suggestions using your knowledge of psychology.

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Markscheme

Practical applications Questions

  1. A Level
  2. /Psychology
  3. /Practical applications

49 exam-style questions on OCR A Level Psychology Practical applications. Each one has a worked solution and a mark scheme showing where the marks go.

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