A group of environmental psychologists wants to investigate whether the ambient scent of a store influences consumers' impulse-buying behavior. They plan to conduct a laboratory experiment where participants are placed individually in a sterile, temperature-controlled testing booth. They are exposed to either a citrus scent or no scent, and are then asked to choose items they would buy from a projected digital catalog using a hypothetical budget of £100.
Outline one weakness of conducting this study as a laboratory experiment.
201 exam-style questions on OCR A Level Psychology Planning and conducting research. Each one has a worked solution and a mark scheme showing where the marks go.