A sociologist is planning to use a correlational design to investigate the relationship between annual household income and the percentage of income donated to charitable causes. Since people may feel pressured to appear more generous or wealthier than they are, self-reporting these figures is highly susceptible to social desirability bias.
Explain how the researcher could reduce the possibility of social desirability bias in this study.
201 exam-style questions on OCR A Level Psychology Planning and conducting research. Each one has a worked solution and a mark scheme showing where the marks go.