A consumer psychologist investigated the impact of background lighting on the perception of ambiguous product packaging. Participants were shown a sketch of a bottle that could be interpreted as either an energy drink or a premium cold-brew coffee. Prior to viewing the sketch, participants in Condition A were exposed to high-intensity neon lighting, while participants in Condition B were exposed to low-intensity warm lighting.
The results of the study are shown in the table below:
| Perceived as energy drink | Perceived as premium cold-brew | |
|---|---|---|
| Condition A (Neon lighting) | 45 | 15 |
| Condition B (Warm lighting) | 18 | 42 |
Identify and simplify the ratio of the number of participants who perceived an energy drink in Condition A to the number of participants who perceived an energy drink in Condition B.
513 exam-style questions on OCR A Level Psychology Data recording, analysis and presentation. Each one has a worked solution and a mark scheme showing where the marks go.