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Data recording, analysis and presentation

Data recording, analysis and presentation

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Question 138

Consumer Behaviour and Auditory Cues

A marketing researcher investigated whether the genre of background music played in a supermarket influences the country of origin of the wine purchased by customers. Over a three-week period, the researcher rotated the background music daily and recorded the number of bottles of wine sold from different regions.

The frequency of purchases under each music condition is shown in the table below:

Background MusicFrench WineItalian WineSpanish WineGerman Wine
Classical42211114
Pop18352215
No Music15182530

Calculate the degrees of freedom for a Chi-square test of association for this study. Show your workings.

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Markscheme

Data recording, analysis and presentation Questions

  1. A Level
  2. /Psychology
  3. /Data recording, analysis and presentation

513 exam-style questions on OCR A Level Psychology Data recording, analysis and presentation. Each one has a worked solution and a mark scheme showing where the marks go.

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