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Data recording, analysis and presentation

Data recording, analysis and presentation

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Question 72

Context: Sustainable Packaging Supermarket Study

Research suggests that prominent labeling and eco-friendly packaging can nudge consumers towards making more sustainable purchasing decisions. To investigate this, an environmental psychologist conducted a covert observation study in a local supermarket. She monitored customers' selections of laundry detergent from two side-by-side displays during a busy Saturday morning (9:00 am to 11:00 am).

  • Display X: Featured refillable cardboard pouches with a large green 'Refill & Save' banner overhead.
  • Display Y: Featured standard single-use plastic bottles with no special signage.

The psychologist recorded the choices made by younger shoppers (estimated under 30 years old) and older shoppers (estimated 30 years old and over). The data collected is shown in the table below:

Younger Shoppers (<30)Older Shoppers (≥30\ge 30≥30)
Cardboard Pouches (Display X)2214
Standard Plastic Bottles (Display Y)919

Outline one weakness of using nominal data in this study.

[3]
Markscheme

Data recording, analysis and presentation Questions

  1. A Level
  2. /Psychology
  3. /Data recording, analysis and presentation

513 exam-style questions on OCR A Level Psychology Data recording, analysis and presentation. Each one has a worked solution and a mark scheme showing where the marks go.

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