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Question 16

The beauty and cosmetics industry is experiencing a significant shift, with increasingly young children—often termed 'Sephora kids'—purchasing and applying complex, highly active anti-ageing skincare products (such as retinols and exfoliating acids) designed for mature skin.

Concerns have been raised by dermatologists and psychologists that this trend, heavily driven by short-form video platforms where young creators showcase elaborate 'get ready with me' (GRWM) routines, is causing skin damage and fostering premature anxieties about ageing in children.

Discuss the key issue for society of the trend of pre-teen skincare ('anti-ageing') routines, using concepts, theories and/or research from learning theories. You must make reference to the context in your answer.

[8]
Markscheme

Content Questions

  1. A Level
  2. /Psychology
  3. /Content

205 exam-style questions on Edexcel A Level Psychology Content, covering Main features of classical conditioning, Pavlov (1927) salivation in dogs, Main features of operant conditioning, Properties of reinforcement, Behaviour modification and shaping, Main features of social learning theory, Social learning stages, Bandura (1961, 1963) Bobo doll experiments, Bandura (1965) vicarious reinforcement, Learning theories and phobias, Treatments for phobias, Individual differences, and Developmental psychology. Each one has a worked solution and a mark scheme showing where the marks go.

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