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Question 14

Zara recently started her first job as a sales assistant at a high-end fashion boutique. Within a few weeks, her store manager reprimanded her for using abrupt and dismissive language with customers. Zara's older sister, who is an experienced retail manager and whom Zara deeply admires, has a reputation for being highly direct and dismissive with customers, claiming it is the only way to 'keep control' of the shop floor.

Using your knowledge of social learning theory, explain why Zara may have developed this communication style.

[4]
Markscheme

Content Questions

  1. A Level
  2. /Psychology
  3. /Content

205 exam-style questions on Edexcel A Level Psychology Content, covering Main features of classical conditioning, Pavlov (1927) salivation in dogs, Main features of operant conditioning, Properties of reinforcement, Behaviour modification and shaping, Main features of social learning theory, Social learning stages, Bandura (1961, 1963) Bobo doll experiments, Bandura (1965) vicarious reinforcement, Learning theories and phobias, Treatments for phobias, Individual differences, and Developmental psychology. Each one has a worked solution and a mark scheme showing where the marks go.

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